BUILT TO RESIST
EASTPAK

ABOUT
In 1952, Mark, the son of Monte, the founder of Eastern Canvas Products, which produced military backpacks in the U.S., introduced backpacks for general consumers. These backpacks became incredibly popular among college students, leading to the creation of the brand “Eastpak” in 1976.
Eastpak continues to innovate, embracing the “Back to Basic” philosophy, which emphasizes simplicity, practicality, and functionality, while also fostering unique styles through collaborations with artists under the core value of “BUILT TO RESIST.”

ABOUT
In 1952, Mark, the son of Monte, the founder of Eastern Canvas Products, which produced military backpacks in the U.S., introduced backpacks for general consumers. These backpacks became incredibly popular among college students, leading to the creation of the brand “Eastpak” in 1976.
Eastpak continues to innovate, embracing the “Back to Basic” philosophy, which emphasizes simplicity, practicality, and functionality, while also fostering unique styles through collaborations with artists under the core value of “BUILT TO RESIST.”
HISTORY

VISION

OUR MISSION
We provide smart and simple solutions to assist smooth and seamless mobility in urban areas and across the world.

OUR MINDSET
We are trend-focused, optimistic, and agile, actively uncovering all hidden potential.

OUR STYLE
We strive to continue our legacy as a renowned bag brand by embracing both traditional values and the latest trends.

OUR PLAYGROUND
We continuously generate new ideas and seek partnerships with the potential to drive innovation.